“Dan Landry, a 47-year old straight man in Boston has been attempting to get Legal Sea Foods to
apologize for what he sees as an offensive anti-gay ad called “Buddies” that suggests that the two men depicted fishing together would have sex just because they’re alone on the seashore for hours on end.
And this isn’t the first time that LS has used anti-gay jokes in its commercials. Before ”Buddies,” there were two Legal Sea Foods ads in 2009 that made fairly blatant gay jokes. In one, a fishing boat captain earns a new nickname after making a big catch worthy of serving at Legal Sea Foods. At the end, the narrator says the captain “greatly preferred [this] over his previous nickname: “The Cocklegobbler.”
In the another 2009 commercial entitled “First Mate,” it tells of the story of Captain Wilbert Taft who gets so drunk celebrating his first catch worthy of being sold to Legal Seafood he “swabbed his First Mate’s deck…if you know what I mean,” the announcer concludes.” Full story here plus some additional older commercials via Back2Stonewall!
WGB: Honestly people are way too sensitive. When I first saw the commercial above I laughed out loud and then turned to my husband and said…oh, no someone is gonna be all offended from this. I never expected it to be a straight man that was offended. I actually find that kind of sweet.
Maybe it’s a New England thing but I truly don’t find these commercials anti gay at all. Your thoughts?